Your Users/Buyers will lay the foundation for your Persona to build upon. Think of the User/Buyer as a consumer identity, and look at the Persona as a true description of an individual's behaviors, pain points, and differentiating characteristics. Persona maps are meant to help you discover what specific qualities make up your ideal audience.
How is my User or Buyer different from a Persona?

Written by Tara Lookabaugh
Updated over a week ago
Updated over a week ago