These groups should be as specific as you can make them, but high level enough that they capture a broad scope of your audience. We like to say that any persona can be broken down further and further until you’re left with 7 billion individuals. Think about how can you get to between 2-10 personas that capture where these individuals most overlap.
How specific should my Persona groups be?

Written by Tara Lookabaugh
Updated over a week ago
Updated over a week ago