We recommend thinking about your features like the survival needs in Maslow’s Hierarchy of Needs. Each layer should build upon one another. What are the foundational features your product needs to work, what are those that are most wanted by consumers, and what are those that will significantly elevate the experience to the next level, and so on?
Is there a test/rule I can apply to determine which category my feature belongs in?

Written by Tara Lookabaugh
Updated over a week ago
Updated over a week ago